A 150-year-old company synonymous with wool and the West, Pendleton was looking for a fresh look. The dilemma was how to update an icon known for its attachment to the past through Native American wool blankets. In 2010, it drew on the experience of three young designers from Portland.

John Blasioli, Rachel Turk and Nathaniel Crissman had the right chemistry for the classic company hoping to get hip. Blasioli had been designing under his own label since 2009. His clean style could play as nicely on the prairie as in town. Likewise, the classic lines of pieces in the collection of Turk and Crissman—under their label Church & State—would be as comfortable on the trails as Portland’s urban rails. Together, they formed Pendleton’s Portland Collection.

The trio use Pendleton’s vast archives of designs and blankets as the inspiration for the new collection, especially drawing on its 1970s Lobo series. All of Pendleton’s fabric comes from Pendleton’s Woolen Mills in Pendleton, Oregon and Washougal, Washington.

“This Pendleton clothing line is for anyone who loves quality, cares about made in the U.S.A. manufacturing and appreciates thoughtful design,” Crissman says.